Key Responsibilities: 

• Lead on the development of a comprehensive marketing strategy for ICE Barcelona (including positioning, messaging, and go-to-market plans) and manage the execution of the strategy.

• Support the Campaign Marketing Manager on creation of the strategy and delivery plan for iGB Affiliate Barcelona and iGB L!VE – feeding back and offering guidance where appropriate.

• Support the Demand Generation & Growth Marketing Manager to develop and execute growth strategies to increase directory listing sales, executive memberships and audience acquisition in key segments.

• Agree the marketing goals and targets with appropriate stakeholders, ensuring all subsequent plans align to these

• Overseeing the team to execute the marketing campaign strategies – setting clear performance frameworks, KPIs, and optimisation standards for the campaigns and driving revenue, acquisition and retention in key segments.

• Ensuring the effective presentation of the campaign strategies and key performance data to stakeholders as well as working efficiently with the wider marketing team to ensure the smooth delivery of plans.

• Manage key relationships (internally and with agencies), across paid advertising, organic social, websites, creative and CRO, to ensure adherence to strategic goals and maximise campaign impact through effective communication and management.

• Introduce innovation to how the brand comes to life with our customers through a full funnel, test and learn approach exploring new channels and reaching new audiences.

• Manage the marketing team day-to-day ensuring that all marketing output is delivered to a high standard and reflects a deep understanding of our customers, market and channels.

• Conducting regular team meetings, 121, performance reviews and ensuring that every member of your department has a clear development plan.

• Ensure regular campaign reporting is circulated by the team and host any team meetings to ensure the ongoing optimisation of each marketing channel.

• Ensuring a culture of continued learning (and implementing that learning) across the marketing team through attending events, reading, listening to podcasts and webinars.

• Use business intelligence, customer feedback and insight to suggest and implement new ideas to drive results across the portfolio.

• Ensuring all the delivery of all marketing reporting from weekly reporting of KPIs, revenue forecasts, channel performance across the funnel, to post-event reports that deliver insight, analysis and recommendations.

• Ability to use data to deliver financial forecasts for marketing driven revenue.

• Oversee the marketing budget, ensuring this delivers the required commercial results and ROI.

• Identify key trends, innovations or technologies that can drive growth.

Knowledge, Skills & Behaviours:

• Significant experience of developing strategic frameworks and processes as well as creating highly effective strategic and tactical marketing plans, demonstrably driving commercial results.

• Strong leadership abilities with extensive experience in guiding and developing marketing teams through continuous, constructive feedback and fostering open communication.

• Excellent knowledge of best practice across copywriting, email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2 – 3 channels).

• Experience creating and delivering campaigns across multiple marketing channels.

• In-depth knowledge of marketing performance metrics and optimisation tactics.

• Excellent communicator – great verbal and written communications skills.

• Obsessed with feedback – we love to continuously learn and develop and being able to deliver and receive feedback is a critical skill in our team.

• Be a critical thinker with strong problem-solving skills - driven to understand “why” and takes the initiative to identify trends and gaps.

• Excellent team management skills and the ability to prioritise relevant tasks.

• Experience with marketing technology including email marketing automation, CRM, social media management website analytics, chatbots and more.

• Excellent ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals

• Highly proactive, initiating attitude – able to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to address bottlenecks and barriers

About Clarion Events   

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)   

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.  

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)    

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.   

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight. 

Benefits

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;

• Ensure that no person is unlawfully discriminated against;

• Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.