We bring together blue-chip brands, Instagram influencers, and the world’s largest ecommerce sellers.

Our team is spread across FOUR TIME ZONES, so we run on daily rev ups, weekly wrap ups and hundreds of Teams messages (plus a few gifs). We are passionate about feedback, learning and improving, our customers, and a good team quiz.

The candidate:

The Digital Marketing Executive will play a key role in driving portfolio goals predominately through the creation, marketing and reporting on our email and digital content (which includes a podcast, reports, newsletters and whitepapers, blog content and video). This role will work closely with our conference production team and the marketing team. The ideal candidate will have experience managing and producing email campaigns and digital content and have excellent copywriting skills.

Reporting to the Senior Campaign Manager, you’ll be responsible for driving traffic, engagement, leads, and revenue through our email and content marketing efforts.

The ideal candidate will have excellent communication skills, be a team player, have an eye for detail, and have the ability to organise their time to manage multiple projects. They will also have a passion for content, email marketing, and copywriting.

Key Responsibilities:  

Content Creation, Management & Promotion

• Create and manage the quarterly content calendar – planning blog, video, podcast and report activity to support the brand’s marketing objectives.

• Create and manage email calendar per campaign – managing copywriting, builds, and segmentation alongside Marketing operations

• To plan and manage the creation of any downloads (reports, whitepapers, checklists) to drive lead generation for the brands.

• Manage and create the weekly newsletters for each brand – liaising with the content team to confirm inclusions, brief copywriters, and ensure newsletter it built and sent successfully.

Content Promotion

• To create copy for content (from podcast blurbs and graphics to report landing pages).

• Manage, create, and schedule the email promotions for content.

• Understand how to use various data tools to interpret data to improve organic performance, such as Google Analytics and PowerBi dashboards.

Analysis & Insight

• Manage reporting that tracks content and email marketing KPIs on a regular basis to uncover actionable trends and insights.

• Measuring content and email performance and analysing key metrics to optimize effectiveness.

• Development of a continuous test and learn approach across channels – ensuring that we are optimizing our content and email campaigns by running split tests and evaluating performance to increase engagement and conversions.

Research & Learning

• Researching topics and industry in detail to keep up to date with the latest industry news to craft new (and timely) content and email ideas.

• Apply a test and learn approach throughout AI and martech tools to improve outputs and support campaign performance

• Continued learning about content, email and the entire digital marketing industry through attending events, reading, listening to podcasts and webinars.

Knowledge, Skills & Behaviours:

• Proven experience in a digital marketing role.

• Excellent writing and copywriting skills (with the ability to write in each brand’s TOV and style).

• Experience with marketing automation tools and CRM like Pardot and Salesforce.

• Experience with marketing technology like Canva, Monday.com, WordPress and Adobe Creative Suite is desirable.

• Basic understanding of how to apply good SEO principles to writing.

• Knowledge of content marketing metrics and assessment of performance

• Knowledge of email marketing metrics and assessment of performance

• Ability to conduct data analysis to determine campaign effectiveness and trends.

• Knowledge of landing page performance metrics and best practice

• Proven ability to learn new tools and software quickly and independently.

• Effective communicator who is comfortable giving and receiving feedback

• Ability to work with senior stakeholders.

• Organised, proactive and able to multi-task and manage activity across multiple brands.

• Ability to work under pressure.

• Excellent time management skills and the ability to prioritise relevant tasks

Values:

The unique culture and identity of the Digital Marketing division values are:

• We are feedback obsessed

• we LOVE our customers

• We are committed to L&D

• We celebrate wins and learn from setbacks

• We measure what matters and act on insights

• We win together, not alone
  

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)   

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.  

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)    

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.   

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight. 

Benefits

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;

• Ensure that no person is unlawfully discriminated against;

• Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.